16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin boards throughout your community, such as in coin-operated laundries, grocery stores, barber shops, etc. Concentrate of Fridays and Saturdays when shopping increases.

2. Check with local newspapers. Before going to press, many smaller newspapers have space left that needs filling.. Your ad may be just the right size to occupy this unfilled space and they will run it free.

3. Place your circulars on windshields of parked autos, Youngsters will be happy to do this for you for a dollar or two. Check first with city ordinances to see if this is permitted in your locality.

4. Leave sales literature on doorsteps of homes & businesses in your area. Do this on weekends in residential areas; weekdays for businesses.

5. Have your best pulling 1 inch or 2 inch ad made into a rubber stamp. Stamp this on envelopes of all of your outgoing mail.. Check rubber stamp dealer's ads in current mail order publications for price information.

6. When you have envelopes printed with your return address, have them also print your best ad directly beneath your address. It costs noting additional to have this printed on the front of your envelopes.

7. If you publish a mail order magazine, newspaper, adsheet, etc., contact other publishers, If your circulation is equal to theirs, many will be happy to exchange an equal amount of ad space with you.

8. Many publishers will give you free adspace for mailing a few copies of their publication. Simply write to them and ask if they will give you a free 1 inch ad in exchange for mailing 50 to 100 copies of their pub.

9. Write informative articles for mail order trade publication. Most publishers will give you free ad space for the use of your article.

10. Take advantage of advertising specials. Many publishers offer ads on a 3-for-the- price- of -2- basis, or 4-for-the-price-of-3, etc. This saving is the same as getting one ad free of charge.

11. Some publishers offer a free classified ad with your first display ad. Watch for such specials. Use the free ad and pocket the savings.

12. When starting a new publication, many publishers will offer reduced ad rates to help fill space. Watch for ads regarding such offers.

13. In your ads, request a SASE. Then insert some of your other offers in regular outgoing mail. This is the same as getting free advertising.

14. Become a mailer. Get your printer's lowest price for printing circulars on both sides of the sheet. Contact other dealers and state you will print and mail their circulars for this price with no conflicting ads on the back. Then print your circulars on the reverse and distribute them with your outgoing mail. There is no extra cost for postage and envelopes, and your side of the circular is paid for by your customers.

15. Offer a free commission circulars. Print one of your regular offers on one side; a commission offer on the reverse, leaving space where the mailer can rubber stamp his name & address, Your offer gets a free ride.

16. If you use a postage meter machine, use the ad space directly left of stamp imprint for a free message.


Copyright 2004 by DeAnna Spencer


Note to editors:
To show my appreciation to the editors that use my articles, I offer a free solo ad. Simply send an email to me by using the form on the contact me page on my website to tell me the url the article was used on or send me a copy of the ezine it was used in.

This article may be redistributed freely on the Internet as long as the resource box remains intact.

Clear Your Acne - Naturally!

Most people who suffer from acne go out and spend good money on common over-the-counter acne treatment products. The truth is, most of these products are full of chemicals that can actually slow down the healing of acne, and irritate your skin, causing farther breakouts.

When an acne product has 20 ingredients listed on it, it can be hard to know if one of those ingredients is actually stopping you from having success. It can be even harder when you can't pronounce the ingredient, much less know what it is and how it is going to affect your skin. Most mainstream acne treatments are not only much more expensive than common household items, but they also don't always work as well either. With that in mind, I will list some basic household items that can work wonders on clearing up your skin.

Baking soda ? A very cheap cooking ingredient that most people have in their homes already, baking soda can be used as a great scrub. The purpose of a scrub is to exfoliate the skin, removing dead skin that can eventually clog pores and lead to acne spots. To start off, you'll want to mix a small amount of baking soda with some water for form a paste. Baking soda is very effective as a scrub, so you want to be sure to be extra careful when applying it to your face. Gently massage the paste into your skin for ten to fifteen seconds. Then rinse the baking soda off, and pat your face dry with a clean towel.

Apple Cider Vinegar ? Though most people that use vinegar to treat acne use the apple cider form of vinegar, you can also use plain old regular vinegar. Regardless of which type you use, vinegar can be very helpful with it comes to clearing up acne. It can kill off acne causing bacteria, balance your skin's pH, and absorb extra oil on your skin.

Starting with clean, dry skin, apply diluted vinegar (eight parts water to one part vinegar) directly to your skin with a cotton ball, and leave it on. If you want, you can also use a stronger vinegar solution (say, 2 or 3 parts water to 1 part vinegar), and apply it directly to problem areas, rinsing it off after ten minutes.

Lemon or lime juice can also be substituted for vinegar. Both of these juices are rich in citric acid, and can exfoliate your skin very well, halting the growth of acne spots, as well as fading previous, non-active acne quicker.

Egg Whites ? Rich in protein, egg whites can be used as a mask to heal and rebuild your skin. It can also help to absorb excess oil from your skin. To start off, crack an egg, removing the yolk so that just the egg whites are left behind. Beat these egg whites, and apply them directly to your face. Let it sit for fifteen minutes, and then rinse the egg off.

Oatmeal ? As odd as it may seem, oatmeal can absorb unwanted oil and draw out impurities which reside deep in your skin. Cook some plain oatmeal like you would for consumption. Let it cool off, and rub it over your clean skin. Let it sit for a while, like you would a mask, and then rinse off. If you do this on a regular basis, you should begin to start noticing results soon.

Tea Tree Oil ? TTO is a commonly used all-natural household antiseptic, which you can pick up at most drugstores or supermarkets. You can apply TTO directly to acne spots to kill bacteria, or, if you strongly dilute it with another oil (such as jojoba oil), over your entire face. Tea tree gel can be easier to apply than the oil, and many are made for applying over large areas of skin, so they aren't quite as strong as straight TTO and do not need to be diluted.

Pantothenic Acid (Also known as Vit. B5) ? Pantothenic acid can be taken in large quantities for the benefit of acne reduction. B5 works by helping your body to metabolize fats which would otherwise be later turned into sebum (oil) and excreted through the skin. Small amounts of B5 won't help though, and it has to be taken several times a day.

To help with acne, you will need to take 2.5 grams of pantothenic acid (the powder form is much easier to take), 4 times per day, for a total of 10 grams per day.

Aloe Vera ? Aloe Vera has been used for many years in kitchens for topical application to burns. Another benefit of aloe is that it can prevent scaring, fade marks and help heal acne spots.

You now have an idea of some basic household items you can use on your skin, that work better than many OTC acne products, and are much cheaper to use. Since we have only really covered basic acne treatments, you can always take this to another level and take all natural, internal acne treatments.

This sums up our basic list of natural alternatives for chemical based acne treatment products. You can take this a step farther by attacking your acne from the inside out. Acne has been shown numerous times to be very closely affected by the digestive system, so keeping your entire digestive system working as smooth as possible can help reduce acne. I will help give you a basic idea of some all natural products you can take to help clear up acne.

Cucumber, lemon and carrot juice, brewer's yeast, and active charcoal pills are all capable of helping the digestive system function normally. Since the digestive system is closely related with the health of the skin, they should help reduce acne breakouts. Flax seed can also be wonderful for helping your skin heal faster.

Ryan Bauer is a former acne sufferer who writes health articles and runs his acne treatment website, Acne Elimination.

Accounting Police: Do They Exist?

Who created accounting principles? Who sets and revises accounting standards? What if you don’t follow all the rules, do you go to jail? Is there an accounting police force that investigates and arrests violators? It would seem that there must be some regulatory force to make sure that providers of financial statements conform to the rules. There is, up to a point, and here is how it works:

Mainly, it’s all voluntary and it works pretty well. First, double-entry accounting originated in Italy in the 1400’s, so its been around awhile. Accounting principles have evolved over the years just as have accounting standards. The reason why the system works is that the business community could not function if there was not commonality and consistency in financial statement reporting. It would be chaos, much like if there were no driving rules of the road.

Therefore, in the United States, a body of experts known as the Financial Accounting Standards Board (FASB pronounced Fasbee) was established in 1973, which superseded another board called the Accounting Principles Board (APB). The FASB members go through a lengthy process of analyzing and reviewing problems in the accounting field that are brought to them. After much thought, they will make a pronouncement as to what they think the new or revised way of approaching the treatment of an accounting issue should be.

They are a non-governmental organization that has private financing. A big supporter of FASB is the American Institute of Certified Public Accountants (AICPA). Many Certified Public Accountants (CPAs) belong to this prestigious organization and are obligated to abide by its guidelines and principles of behavior. Other countries no doubt have similar organizations that require high levels of accounting professional conduct.

FASB established an accounting code called “Generally Accepted Accounting Principles” or (GAAP). The assumption is that if a business financial statement is prepared according to GAAP, then the user of that financial statement could rely on or trust the information more readily than if not prepared according to GAAP. Those businesses that deviate from GAAP, and many smaller businesses do, cannot say that their statements are prepared under GAAP; in fact, they should inform the reader that they are not. However, let the buyer beware.

One governmental body that has a policing function is the Securities Exchange Commission (SEC). It is primarily concerned with public companies because their job is to protect investors from unscrupulous acts. Recently, the SEC has gotten into the act of establishing accounting standards. It has its hands full today.

Since most businesses use their financial statements to prepare their required income tax returns, the Internal Revenue Service (IRS) may audit those tax returns and review the financial statements upon which the tax returns are based. Not following the rules can get you in trouble with this governmental body.

You can see that in many ways compliance to the principles and standards is a mixture of voluntary and regulatory behavior. Currently, there is an effort underway to set international accounting standards due to the inexorable globalization process. This is a massive undertaking that will take years, but it is obviously necessary and inevitable.